Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.
Sales of sunscreen and tanning products and other warm-weather-themed SKUs — from pest control to hot dogs — spiked in May as shoppers prepped for summer.
Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.
