Kraft Heinz

In this session for the Shopper Insights & Measurement Forum in December, Kraft Heinz and 84.51° executives share how they used behavioral targeting and first-party data to clearly identify Lunchables’ consumer groups and uncover key insights to make business and marketing decisions.

7-Eleven is running a “Fuel Your Football” sweepstakes and purchase incentive this fall that incorporates both American football and soccer.