Kraft Heinz

Client: Kraft Foods, East Hanover, N.J.
Size of Run: 16,800
Production Date: March 2002
Producer: United Displaycraft, Des Plaines, Ill.
Comments: The shelves on this floorstand were designed to accommodate either boxed product or individual suspended packages. To ease set-up, the five shelves slip into position without any tools, and the upright attaches to the base in one easy step.

Retail Category: Supermarket: Food
Display Type: In-line, Gondola or On-shelf
Client: Madden Communications, Wood Dale, Ill.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 5,000
Comments: Kraft Foods wanted to create new merchandising vehicles for General Foods International Coffees products to secure secondary placements in-store. The displays needed to be permanent and space efficient.

Retail Category: C-stores
Display Type: In-line, Gondola or On-shelf
Client: Kraft Foods, Glenview, Ill.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 15,000
Comments: 7-Eleven stores carried this springload tray in their refrigerators alongside Coke, Pepsi and other soft drinks. Capri Sun's unique, soft packaging prevented it from working in standard gravity-feed trays.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: Kraft Foods, Northfield, Ill.
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Picturesque landscape and product imagery created an updated and inviting look with emotional appeal for the mature International Coffee brand.

Client: Nabisco (a division of Kraft Foods), East Hanover, N.J.
Size of Run: 2,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Supermarket Retailer
Comments: The holidays are a peak consumption period for baking nuts, but shelf space is often not sufficient to keep up with product demand. This display provides a cost-effective and attractive way to get additional inventory on the floor.

Client: Kraft Foods, Glenview, Ill.
Size of Run: 25,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: Variable-force springs on this shelf display keep packages of coffee neatly faced at all times. When only one package is left in a track, a small aisle violator extends from the display to draw more attention and also to alert retailers that it's time to restock.

Client: Kraft Foods, Glenview, Ill.
Size of Run: 8,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods
Comments: Kraft developed a brand new category -- refrigerated meals -- designed to be placed between fresh meat and chicken. This injection-molded sign and spring-loaded tray keep an assortment of packages neatly merchandised.