Kool-Aid Mad ScienTwists Floorstand
Client: Kraft Foods North America, Tarrytown, N.Y.
Introduction: May 2003
Size of run: 35,000
Producer: Madden Communications, Wood Dale, Ill.
To support the new flavors of Mad ScienTwists Kool-Aid from Kraft, the company worked with Wild Planet Toys on a premium promotion. Consumers can send away for a Mad Voice Twister voice-recording toy, and can also demo the toy on this floor display.