Kraft Heinz

Client: Nabisco Inc., Parsippany, N.J.
Producer: Protagon Display Inc., Scarborough, Ontario, Canada
Comments: This massive display for Canadian retailers was designed to merchandise up to 118 dozen packages and multiple SKUs of Nabisco product during the month of January, a traditionally slow selling period. Although the display's large size is meant to create the visual impact of a flatbed truck, modular design allows flexibility for all store sizes.

Client: Nabisco, Parsippany, N.J.
Distribution: All classes of trade
Size of Run: 1,000
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The primary objective of the cooler topper was to increase Planters' sales through incremental points of distribution. The fixture utilizes underdeveloped space on top of coolers and is flexible enough in design to be able to be placed on different size coolers in various configurations.

Client: Nabisco Foods, Parsippany, N.J.
Products Promoted: Corn Nuts
Objective: To increase trial of Corn Nuts brand snacks in 1.7-ounce packages through strategic secondary placement in c-stores and on beverage counters.
Introduction: April 2000
Construction/Materials: Litho-mounted styrene panels and header
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: Nabisco Foods, Parsippany, N.J.
Products Promoted: LifeSavers, Breath Savers and Ice Breakers products
Objective: The goal was to develop an eye-catching, upscale counter display to hold a variety of confection products on or around the checkout counter and to make it flexible enough to accommodate varying retail space restrictions.
Introduction: December 1999
Construction/Materials: Injection-molded, high-impact styrene base, pressure-sensitive labels
P-O-P Company: ImageWorks Display & Marketing Croup, Winston-Salem, N.C.

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience.