Kraft Heinz

A recent on-pack promotion for Glenview, Ill.-based Kraft Foods Inc. included a "Monsters Inc." (Disney/Pixar) plush character keychain offered as part of a special multi-pack of Macaroni & Cheese.
Producer: Communicator Worldwide, Chicago.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Counter Displays - Temporary
Client: Nabisco Biscuit & Snack Co.
Producer: DIAM POP Group, Sussex, N.J.
Size of Run: 7,500
Comments: This temporary display supported the launch of Planters single-serve snack items with collectible NASCAR packaging. The displays, which assembled in less than 2 minutes, shipped flat so sales representatives could carry them in their vehicles.

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Kraft Foods
Producer: Colangelo Synergy Marketing, Chicago, and Madden Communications, Wood Dale, Ill.
Size of Run: 300
Comments: This meal solutions center groups both refrigerated and shelf-stable Kraft products on one display that fits conveniently into end-aisle locations. Shoppers select a recipe card and all ingredients necessary to make an entire meal. Interchangeable kits enable easy updating of recipe cards, graphics and text.

Client: Nabisco Foods Co., Parsippany, N.J.
Products Promoted: Carefree Koolerz gum
Comments: Fluorescent orange styrene creates an edge-lit effect on this counter display, which can also be hung on a wall, pole or window with the provided screws, cable ties or suction cups.
Introduction: October 2000
Size of Run: 40,000
Construction/Materials: Injection-molded, heat-bent crystal styrene with etched logo
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Nabisco Biscuit and Snacks Group of Kraft Foods, East Hanover, N.J.
Producer: 3 Strikes Custom Design, Stamford, Conn.
Comments: Suspended from stores' ceilings, these Matrix Display Systems Photo Banner Blankets used the exact imagery that Universal Studios used for its national media and P-O-P campaigns. Some retailers used the blankets as customer giveaways after the promotion was over.