Kraft Heinz

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

Loblaws marked Marvel’s 85th anniversary by awarding shoppers with collectible cards for bulk purchases.

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.

Kraft Heinz Canada is activating its sponsorship of Team Canada at the 2024 Summer Olympics in Paris with a sweepstakes running at Canadian supermarket chain Loblaws.

Mondelez International is activating its sponsorship of the 2024 Summer Olympics with a dedicated digital flyer at Canadian supermarket chain Metro.