CVS Pharmacy tied in to Procter & Gamble’s March 29 brandSaver FSI event by including select brands in its pre-Easter, Spring-themed $10 cash card incentive.
CVS Pharmacy tied in to Procter & Gamble’s Feb. 23 brandSaver FSI event with multiple features in its concurrent circular promising ExtraCare loyalty members $5 in ExtraBucks rewards with purchase of $20 worth of participating SKUs.