4Info, San Mateo, California, and Nielsen Catalina Solutions, Cincinnati, released a late spring benchmark study that focused on the ability of a mobile ad campaign to drive in-store sales.
Delhaize America's Food Lion and Dr Pepper Snapple Group's Mott's tied in to the July 8 theatrical release of Universal Pictures' The Secret Life of Pets with a sweepstakes awarding a family vacation in the form of a $2,500 prepaid travel gift card.
Kroger promoted an increase in general merchandise available at its Marketplace format with a sweepstakes awarding 12 winners with Keurig Green Mountain's Keurig K200.
