Keurig Dr. Pepper

Consumers call for health, Dr Pepper responds in-store

Brand: Dr Pepper Snapple Group, Plano, Texas
Display company: Group 360, Plano, Texas
Product: Cherry 7UP Antioxidant
Displays: Racks, dump bins, in-store coupons
Comments: P-O-P materials for Cherry 7UP Antioxidant included coupon messaging to generate trial. Some stores also put up racks and dump bins and displayed a scooter that consumers could win in the sweepstakes. Taste tests and focus groups showed consumer interest in both the beverage's cherry flavor and the health benefits of antioxidant Vitamin E.

Client: Dr. Pepper Snapple Group
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $200
Production Date: 2/27/2008
Production Run Quantity: 1,465

Client: Dr Pepper Snapple Group
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $100
Production Date: 5/15/2008
Production Run Quantity: 880
Objectives: Create a football themed display that would be able to work around large case stacks. Have the Dr Pepper logo be prominent on the display to draw shoppers to the soda aisle and Dr Pepper brand.