REGGIE Awards: Excellence in Activation We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. Kellogg's '1 Box Equals 1 Free Book' Floorstands Kellogg's 'Better Days' Floorstands Keebler 'Open For Magic' Floorstand Cheez-It Opens Gift Shop-Style Roadside Attraction The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel. Pringles 'Spice It Up' Floorstand Kellogg 'Gusto Para Todo Gusto' Floorstand Dollar General Kellogg 'Quick And Easy Breakfast' Endcap Display Dollar General Kellogg 'Get A Free Book' Endcap Display Cheez-It Endcap Display First Previous 2 3 4 5 6 Next Last