Purell Side Kick
Client Company: Johnson & Johnson Sales and Logistics, LLC
Category: Convenience Store Retailer
Intended Length of Use: 1 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 12/1/2008
Production Run Quantity: 8,000
Objectives: To cut through the clutter to communicate to the consumer how effective Purell is in killing 99.99% of most germs that may cause illness.
Materials: The entire display is four-color process printed 10 pt. mounted to single face corrugated.