Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
We asked participants in the Path to Purchase IQ's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
Our 26th annual survey finds an industry figuring out how to engage shoppers while still dealing with the persistent pandemic and plenty of other concerns.
