Hershey's "Dark Night" Launch Displays
Category: Sales Promotion
Country of Production: Canada
Country of Placement: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $50
Production Date: 4/1/2008
Production Run Quantity: 1,200
Total sales promotion: over $1,000,000
Other sales promotion techniques used: sweepstakes/contests, special events, tie-in partner promotions/licensing programs