Dentyne Ice Dump Bin
Client Company: Cadbury Adams USA, LLC
Category: Snack Products and Soft Drinks
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 8/29/2008
Production Run Quantity: 2,000
Objectives: To cut through the clutter to communicate to the consumer why they need to begin to use this new product, Dentyne gum in a bottle.
Materials: The entire display is four-color process printed 10 pt. mounted to single face corrugated.