Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Reese's, Kit Kat and Heath bars
Distribution: Mass and Convenient Stores
Number of Stores: 3,500
Production Run Quantity: 10,000
Introduction: 4/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 46" x 7" x 4"
Weight: 30 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA
Design of the Times 2008 Contest Declaration