Hershey

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Stride Gum
Distribution: Walmart
Number of Stores: 5,000 to 7,000
Production Run Quantity: 13,700
Introduction: 4/12/08
Intended Duration: 4 to 6 Weeks
Dimensions (H x W x D): 12" x 30" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Rand Diversified Inc., Edison, NJ

---

Design of the Times 2008 Contest Declaration

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident, Dentyne, Stride and other gum brands
Distribution: Mass merchants
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 11/30/07
Intended Duration: 2 to 3 months
Dimensions (H x W x D): 81" x 24" x 24"
Weight: 80 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

---

Design of the Times 2008 Contest Declaration

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Gum brands including Trident, Dentyne and Stride
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 16,000
Introduction: 1/1/08
Intended Duration: Three months
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 50 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

---

Design of the Times 2008 Contest Declaration

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Reese's, Kit Kat and Heath bars
Distribution: Mass and Convenient Stores
Number of Stores: 3,500
Production Run Quantity: 10,000
Introduction: 4/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 46" x 7" x 4"
Weight: 30 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

---

Design of the Times 2008 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Trident XTRA Care
Distribution: CVS/pharmacy
Number of Stores: 4,400
Production Run Quantity: 4,400
Introduction: 6/2/08
Intended Duration: 4-6 Weeks
Dimensions (H x W x D): 12" x 25" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Rand Diversified Inc., Edison, NJ

---

Design of the Times 2008 Contest Declaration