H-E-B

Client: Frito-Lay, Plano, TX
Introduction: May 10, 2004
Size of Run: 1,400
Distribution: H-E-B and Publix supermarkets
Dimensions (H x W x D): 2'7" x 4'6" x 2'0"
Weight: 9 lb.
Producer: The Meyers Printing Companies Inc., Minneapolis, MN

Client: Beiersdorf, Wilton, CT
Introduction: January 1, 2004
Size of Run: 20,000
Distribution: Mass Merchants, Supermarkets and Drugstores including CVS, Eckerd, Walgreens, Longs, Brooks, Stop & Shop and H-E-B
Dimensions (H x W x D): 1'7" x 1'7" x 1'0"
Weight: 9 lb.
Producer: Mechtronics, White Plains, NY

A case study from the Promotion Marketing Association's 2004 Reggie Awards