H-E-B

Client: H.E. Butt Grocery Stores, San Antonio, Texas
Producer: AG Industries, Cleveland
Comments: Although this super-sized display features more than 60 SKUs and 2,400 pieces of product, it fits neatly on two edge-to-edge 40-inch by 48-inch pallets. AG worked directly with Bic, Crayola and Mead to develop the display. It holds 18 feet of pegged product and can be seen easily from anywhere in the store.

Client: H.E. Butt Grocery Co., San Antonio, Texas
Distribution: H.E. Butt supermarkets
Size of Run: 175
Producer: AC Industries, Cleveland
Division: Semi-Permanent, Stationery, Office Supplies and Seasonal Goods: Stationery, Party Goods, Gift Wrap, Disposable Writing Instruments and Seasonal Items

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.