Brand: Gerber
Client: Gerber Products Co.
Producer: Sonoco, Hartsville, SC
Marketing objectives:
Gerber wanted to give its sales force a flexible display that would address the specific needs of different retailers, yet also drive down unique SKUs, waste and design time. The client also wanted to feature new and existing items on one display, allowing for all layers and sides to be shopped without corrugated interference. Additionally, Gerber wanted high efficiencies in warehousing, trucking and cross-docking.
