GlaxoSmithKline

Retailer: Safeway
Metro Area: Washington, D.C.

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Medela Inc., McHenry, IL
Product(s) Promoted: Maternity Products
Distribution: Gap Stores
Number of Stores: 31
Production Run Quantity: 31
Introduction: April 2007
Intended Duration: Two years
Dimensions (H x W x D): 60" x 33" x 28"
Weight: 150 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Alli Dietary Supplements
Distribution: Independent and Chain Drugstores
Number of Stores: N/A
Production Run Quantity: 6,800
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 67" x 15" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: BC Headache Powders
Distribution: Supermarkets and Drugstores Nationwide
Number of Stores: N/A
Production Run Quantity: 3,000
Introduction: February 2007
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 24" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Educational materials for the pharmacist and patient
Distribution: Independent and major pharmacy chains
Number of Stores: Not available
Production Run Quantity: 47,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 24" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25