GlaxoSmithKline

Retailer: Hannaford
Location: Boston Metro Area

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Educational materials for the pharmacist and patient
Distribution: Independent and major pharmacy chains
Number of Stores: Not available
Production Run Quantity: 47,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 24" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25

Client: North American Corp. for Wm. Wrigley Jr. Co., Chicago, IL
Product(s) Promoted: Altoids Chocolate Dipped Mints
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 6,000
Introduction: December 2006
Intended Duration: 1-2 months
Dimensions (H x W x D): 47" x 23" x 12"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Medela Inc., McHenry, IL
Product(s) Promoted: Maternity Products
Distribution: Gap Stores
Number of Stores: 31
Production Run Quantity: 31
Introduction: April 2007
Intended Duration: Two years
Dimensions (H x W x D): 60" x 33" x 28"
Weight: 150 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

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