Georgia-Pacific

In a turbulent environment, marketers must adapt quickly and follow the consumer in every aspect of life

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper.

Kroger’s e-commerce operation is being fueled by the retailer’s strength in loyalty and merchandising — and marketers are jumping on board.

Quilted Northern pushes Amazon’s Subscribe and Save service through its ‘National Toilet Paper Day’ effort

As the retailer steps up its e-commerce game, marketers must do their part to help create a better overall shopping experience.