Energizer 'Narnia' Battery Floorstand
Product: Energizer Max
Number of displays: 28,000
P-O-P companies: Ryan Partnership, Wilton, CT; Weyerhaeuser, Charlotte, NC
Distribution: Grocery stores, drugstores
Introduction: November 2005
Duration: Temporary
Construction: Corrugated
Set-up: Retail staff
Comments: Energizer packaged batteries with a free Narnia snow globe to boost sales during the critical winter months.
