Client: Playtex, Westport, CT
Product(s) Promoted: Banana Boat Bonus Kids 8-ounce UltraMist
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 4,000
Introduction: 4/15/08
Intended Duration: 4 weeks
Dimensions (H x W x D): 8" x 30" x 13"
Weight: 25 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC
Design of the Times 2008 Contest Declaration
