Procter & Gamble’s Vicks deployed a shelf sign in CVS Pharmacy's OTC aisle that assists sick shoppers who are “not sure what to take” for a particular symptom.
CVS Pharmacy tied in to Procter & Gamble’s Oct. 27 brandSaver FSI event with a number of features in its concurrent circular promising loyalty cardholders $5 in ExtraBucks rewards with purchase of $20 worth of participating S.KUs
