CVS Health Corp.

Client: Duracell, Boston
Comments: This endcap designed for CVS drugstores merchandises Duracell, Energizer and CVS brand batteries in one comprehensive display. The display garnered secondary placement in the front of the stores and helped to boost impulse sales of batteries, which are a high-margin item.
Introduction: July 2001
Size of Run: 4,200
Construction/Materials: Vacuum-formed and injection-molded plastic, metal, litho graphics, pegboard, peghooks
Distribution: CVS drugstores nationwide

Product: Sunglasses
Number of displays: 5,000
P-O-P company: Ettinger Displays Inc., Hauppauge, N.Y.
Distribution: CVS stores
Introduction: January 2000
Duration: Permanent
Construction: High-pressure laminate base; injection-molded plastic eyeglass holders; powder-coated metal grid accessory racks
Display set-up: Field force
Lantis Eyewear Corp.'s Family Optics display is designed with rotating panels that have graphics on the opposite side.

Cosmetic Company: Various cosmetics marketers
Products: Beauty products including makeup and perfumes
Objective: To increase cosmetic sales with convenient, time-saving shopping opportunities for better cosmetics in a non-traditional distribution channel by creating a cost-efficient modular display and fixturing program to ensure consistent retail presentations.
Distribution: CVS Drugstores nationwide
Introduction: April 1997
P-O-P Company: Millrock Inc., Sanford, Maine