CVS Cosmetics Category
Cosmetic Company: Various cosmetics marketers
Products: Beauty products including makeup and perfumes
Objective: To increase cosmetic sales with convenient, time-saving shopping opportunities for better cosmetics in a non-traditional distribution channel by creating a cost-efficient modular display and fixturing program to ensure consistent retail presentations.
Distribution: CVS Drugstores nationwide
Introduction: April 1997
P-O-P Company: Millrock Inc., Sanford, Maine
