Costco Wholesale Corp.

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

Client: The Eureka Co., Bloomington, Ill.
Producer: Rapid Displays, Chicago
Comments: The objective of this display was to boost sales of the premium Whirlwind Vacuum by offering a free Stick Vac with every purchase. Positioned next to the Whirlwind on standard racking systems in Sam's Club and Costco Stores, the display's curved feature panel clearly communicates product information.

Client: The Gillette Co., Boston
Product Promoted: Razors
Objective: To create a durable and cost-efficient display for merchandising Gillette's Sensor Excel razors in 30 Costco warehouse clubs throughout Canada.
Number of Displays: 30
Construction/Materials: Painted wood pallet, fabricated wood interior structure, corrugated fillers and false bottom, extruded plastic corner channels and edges, plastic side graphic panels, vacuformed and fabricated plastic top spacers, process screenprinted graphics on side panels and top spacer.

Client: Moore Business Communications Services, McLean, Va.
Product Promoted: Sprint Prepaid Calling Cards
Objective: To provide warehouse discount stores, like Sam's Club and Costco, with a display that is representative of their environment. The stores receive the display fully assembled and stocked and because of its pallet base design, it can be easily moved to different locations within the store.
Introduction: February 1999
Number of Displays: 1,000
Construction/Materials: PVC, corrugated, wood

Client: Harman Consumer Group, Woodbury, N.Y.
Products Promoted: JBL Speakers
Objective: The display complements an advertising campaign for the new ARC series speakers. It's the only interactive home theatre featured in Price-Costco warehouse clubs and potential customers can get a free demonstration.
Introduction: July 1998
Construction/Materials: Melamine steel tubing, acrylic, four-color graphics, custom-engineered circuit board
P-O-P Company: Flair Display Inc., Bronx, N.Y.