"I believe brands that coordinate their TV advertising and characters with their retail displays get the benefit of better brand recognition by consumers. The big, bold brand name and "wild man" Slim Jim TV character are all that are needed to grab consumer attention in this neat little power wing.
My only minor beef is that the closed top doesn't allow replacement of a package (note the package on the top) if consumers decide to buy the other flavor (or perhaps none at all)."
-- From "Ricci at Retail," published April 2004
