Colgate-Palmolive

Retailer: Walmart
Location: Little Rock, AR

Retailer: Kroger
Location: Little Rock, AR

Client: The Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Oral-B CrossAction Pro-Health
Distribution: Supermarkets
Number of Stores: 2,800
Production Run Quantity: 5,000
Introduction: 3/1/08
Intended Duration: 03/01/2008 - 04/01/2008
Dimensions (H x W x D): 64" x 14" x 18"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Colgate, New York, NY
Product(s) Promoted: Ensembles pump and refill Liquid Hand Soap (Soft-Soap)
Distribution: Supermarkets
Number of Stores: 6,000
Production Run Quantity: 8,600
Introduction: 1/22/09
Intended Duration: 2 months
Dimensions (H x W x D): 60" x 17" x 14"
Weight: 15 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Alliance, a RockTenn Co., Winston-Salem, NC

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Design of the Times 2009 Contest Declaration

Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years