Colgate Toothbrush Floorstand
Client Company: Colgate-Palmolive
Category: Health Care
Intended Length of Use: 12 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $200
Production Date: 11/17/2008
Production Run Quantity: 280
Objectives: Guide shopper to oral care aisle. Organize a typically cluttered product category. Communicate Colgate Toothbrushes clearly to multi-cultural shoppers. Durable: Lasts one year on the floor. Easily refilled by store personnel.
