Coca-Cola Co.

Product: Coca-Cola fountain products
Number of displays: 4,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Quick-serve restaurants, stadium concessions
Introduction: January 1995
Duration: Permanent
Construction: Injection-molded, medium-impact plastics
Coca-Cola's Flex-Lite Illuminated Menu Board System has a modular, more contemporary design. It features custom menu strips, removable panels and extenders that mount side-by-side, delivering a true system appearance.

A past look at the unresolved future of retail marketing

Client: Coca-Cola USA
P-O-P company: Data Display Systems

Client: Coca-Cola
P-O-P company: Thomson-Leeds Co.

Client: Mall Communications Network
P-O-P company: Marketing Displays International

Marketing managers battle cola giants every day for display space and customer attention