Advertiser: Coca-Cola USA, Atlanta Producer: Masterack, Atlanta Objective: To create in-store presence during the holiday season for Coca-Cola products.
Product: Coca-Cola soft drinks/McDonald's food products Number of displays: 230 Average unit cost: Less than $30 P-O-P company: Cornerstone Products, Norcross, Ga. Distribution: McDonald's restaurants Introduction: May 1991 Duration: Semi-permanent to permanent Construction: Thermal-Cor; color transparencies Lightweight translights are lit by existing light fixtures, and offer McDonald's restaurants an additional medium to display products in a pictorial fashion.
Advertiser: Takara, New York Producer: Concept Fixtures, New York Objective: The display, because of the brightness and movement, causes people to stop and look at the product. The Coke name and girl character are a big draw.
Patent: Des. 259,684 Issued: June 30, 1981 Inventor: Charles L. Davis, Atlanta Assignee: The Coca-Cola Co., Atlanta The ornamental design for a display rack, as shown.
