Coca-Cola Co.

Client: Coca-Cola N.Y., Hawthorne, N.Y.
P-O-P Company: 3 Strikes USA Inc., Stamford, Conn.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 1,000
Objective: To get displays in supermarkets as well as independent grocers using the patented photo Matrix reproduction process for producing special hanging banners that integrate visuals featuring the New York City skyline (the venue for the 1998 NBA All-Star Game) with Sprite graphics to activate the Sprite/NBA sponsorship of the All-Star game.

Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.

Client: Coca-Cola USA, Atlanta
P-O-P Company: Graphic Finishers of America, St. Louis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To gain end aisle placement in supermarkets. To promote brand awareness and provide incremental sales and trial. The promotion ties into television and radio ads to build brand equity. The display introduced a sweepstakes that also tied into traveling special market promotions.

Patent: Des. 389,672
Issued: Jan. 27, 1998
Inventors: Leonard F. Antao, Lawrenceville; Don Scott Summerville, Snellville; Tran Q. Minh, Stockbridge, all of Ga.
Assignee: The Coca-Cola Co., Atlanta
The ornamental design for a display cabinet, as shown.

Client: Coca-Cola USA, Atlanta
P-O-P Company: Display technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: The exclusive see-through features of the guide give Coke brands total package visibility. The display was designed to be longer than traditional slides and allows for 12.5 percent more inventory. The additional length positions brand 3 inches closer to the cooler and the consumer's reach.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.