Coca-Cola Co.

Client: Scoreboard Inc.
Producer: Inland, Indianapolis
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Services - Travel, Financial, Telecommunications, etc.
Intended Length of Use: 1 year
Production Run: 32,000
Unit Cost Range: Less than $24

Client: Coca-Cola Fountain and Cadmus Marketing
Producer: C.D. Baird & Co., West Allis, Wis.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Restaurants/Food Service
Intended Length of Use: 2-3 months
Production Run: 1,500
Unit Cost Range: $100-$250
Comments: This display was designed to encourage consumers to trade-up to larger size drinks and fries. The use of motion -- the growing cup and fries -- demonstrated the added value of Super Size. Velcro on the back of the piece makes installation below menuboards simple.

A merchandiser that fits on the front of in-store dispensers for frozen carbonated beverages was introduced earlier this year. The unit uses Vivak sheet extruded by DSM Sheffield, Sheffield, Mass., from Spectar copolymer resin, produced by Eastman Chemical Co., Kingsport, Tenn. The piece is vacuum formed and subsurface distortion screen printed in four-color. The merchandiser measures 24 inches wide by 27 inches high. For retailer convenience, it holds two flavor cards and accommodates pricing for up to four different size cups.
Producer: Mirro Products, High Point, N.C.

Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages

C.D. Baird & Co.
Super Size with Pibb Menu Frame Hanger
Coca-Cola Fountain and Cadmus Marketing

The Visibility Slide offers a clear benefit for Coca-Cola products in glass-door refrigerators and cold vaults.
   Because the belt holds the bottle at the center of gravity and the side panels are higher, tipping is inhibited. The Visibility Slide also brings the product 3 inches closer to the glass door for increased product visibility.

Products: Coca-Cola fountain drinks
P-O-P company: Suncan Industries Ltd., Saskatoon, Saskatchewan
Distribution: Carnival and fair accounts, c-stores and supermarkets
Introduction: June 1996
Duration: Temporary or permanent
Construction: Vinyl substrate
Another use Coke has found for Suncan's permanent decals is on the canvas skirts on concession stands.

Client: Coca-Cola USA
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.