Coca-Cola Co.

Patent: Des. 389,672
Issued: Jan. 27, 1998
Inventors: Leonard F. Antao, Lawrenceville; Don Scott Summerville, Snellville; Tran Q. Minh, Stockbridge, all of Ga.
Assignee: The Coca-Cola Co., Atlanta
The ornamental design for a display cabinet, as shown.

Client: Coca-Cola USA, Atlanta
P-O-P Company: Display technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: The exclusive see-through features of the guide give Coke brands total package visibility. The display was designed to be longer than traditional slides and allows for 12.5 percent more inventory. The additional length positions brand 3 inches closer to the cooler and the consumer's reach.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Client: Scoreboard Inc.
Producer: Inland, Indianapolis
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Services - Travel, Financial, Telecommunications, etc.
Intended Length of Use: 1 year
Production Run: 32,000
Unit Cost Range: Less than $24

Client: Coca-Cola Fountain and Cadmus Marketing
Producer: C.D. Baird & Co., West Allis, Wis.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Restaurants/Food Service
Intended Length of Use: 2-3 months
Production Run: 1,500
Unit Cost Range: $100-$250
Comments: This display was designed to encourage consumers to trade-up to larger size drinks and fries. The use of motion -- the growing cup and fries -- demonstrated the added value of Super Size. Velcro on the back of the piece makes installation below menuboards simple.

A merchandiser that fits on the front of in-store dispensers for frozen carbonated beverages was introduced earlier this year. The unit uses Vivak sheet extruded by DSM Sheffield, Sheffield, Mass., from Spectar copolymer resin, produced by Eastman Chemical Co., Kingsport, Tenn. The piece is vacuum formed and subsurface distortion screen printed in four-color. The merchandiser measures 24 inches wide by 27 inches high. For retailer convenience, it holds two flavor cards and accommodates pricing for up to four different size cups.
Producer: Mirro Products, High Point, N.C.

Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages