Coca-Cola Co.

Client: The Coca-Cola Co., Atlanta
Distribution: Convenience stores and gas stations
Size of Run: 390
Producer: Cadmus Point of Purchase, Atlanta
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create an eye-catching P-O-P unit that appeals to the target audience of teens, enhances brand image and drives impulse purchases.

Patent: Des. 404,934
Issued: Feb. 2, 1999
Inventors: Don Scott Summervile, Rhode-Saint-Genese; Steffen Kluepfel, Brussels, both of Belgium; Dietmar Walta; Andre Kunzendorf, both of Velbert, Germany
Assignee: The Coca-Cola Co., Atlanta
The ornamental design for an open top cooler, as shown.

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To create eye-catching P-O-P that appeals to the target audience (teens), enhances brand image and drives impulse purchases.
Introduction: October 1998
Construction/Materials: 10-point C1S mounted to corrugate. It is designed to fit existing 2-foot by 4-foot or 2-foot by 2-foot drop ceiling tiles with hanging options.
P-O-P Company: Cadmus Point of Purchase, Atlanta

Client: Coca-Cola Co., Atlanta
Products Promoted: 20-ounce Coca-Cola products
Objective: To secure incremental placements for a single-serve refrigerated merchandiser at the checkout counter in convenience and petroleum outlets. The small footprint (34 inches wide by 16 inches deep) of the Pop-Up Cooler in high traffic areas generates significant impulse sales and high product turnover.
Introduction: March 1998
Construction/Materials: Vacuum-formed plastic, sheet metal components and a refrigeration system

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To provide the client with a vehicle to secure additional placement in-store. The unit was designed to be more attractive than the standard "cooler on a stand."
Introduction: October 1998
Construction/Materials: Corrugated plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Industria Embotelladora de Mexico, S.A. de C.V., Mexico City
Product Promoted: Coca-Cola
Objective: To provide consumers with cold and warm product (a plastic rack and a cooler) at the same time, while also integrating the product image.
Introduction: July 1998
Construction/Materials: Polystyrene, styrene, PETG
P-O-P Company: RTC Industries de Mexico, S. de R.L. de C.V., Monterrey, Mexico

Client: The Maxi Saver Group, New York
Products Promoted: Coca-Cola beverages
Objective: To provide greater product visibility in order to move more product.
Introduction: April 1998 and November 1998
Construction/Materials: Cardstock point-of-sale disposable coupon dispenser that introduces paper coupon for membership discount with purchase and vinyl strapping to attach securely to shelving.
P-O-P Company: Outta The Box Dispensers, Dayton, Ohio

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels