Coca-Cola Co.

Client: McDonald's, Oakbrook, Ill.
P-O-P Company: Joliet Pattern Inc., Crest Hill, Ill.

Client: Coca-Cola North America, Atlanta
P-O-P Company: Edge Display Group Enterprises, Farmingdale, N.Y.

Client: Coca-Cola North America, Atlanta
Awards: Third Place, People's Choice Display Showcase, 2003
P-O-P Company: Edge Display Group Enterprises, Farmingdale, N.Y.

Client: Coca-Cola Co., PowerAde Group, Atlanta
Introduction: May 2002 and May 2003
Number of displays: 4,300
Construction: Silver wire frame with styrene, four-color process-printed graphics
Distribution: Wal-Mart North America stores
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: One of the team's strategies was to increase visibility for PowerAde at endcap destinations. In addition, the power wing is offered for both the Dasani and PowerAde brands.

Client: Coca-Cola Co., PowerAde Group, Atlanta
Introduction: May 2002 and May 2003
Number of displays: 4,300
Construction: Silver wire frame with styrene, four-color process-printed graphics
Distribution: Wal-Mart North America stores
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: One of the team's strategies was to increase visibility for PowerAde at endcap destinations. In addition, the power wing is offered for both the Dasani and PowerAde brands.

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility