Coca-Cola Co.

Client: Coca-Cola North America, Atlanta
Materials: LLDPE, urethane insulation, vinyl graphics
Introduction: January 2003
Size of Run: 2,500
Comments: Emphasizing the new Coca-Cola "dynamic wave" shape, this display was intended to strengthen brand awareness and increase sales of high-profit single-serves in c-stores.
P-O-P Company: Iowa Rotocast Plastics Inc., Decorah, Iowa

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility

Client: Coca-Cola Co., PowerAde Group, Atlanta
Introduction: May 2002 and May 2003
Number of displays: 4,300
Construction: Silver wire frame with styrene, four-color process-printed graphics
Distribution: Wal-Mart North America stores
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: One of the team's strategies was to increase visibility for PowerAde at endcap destinations. In addition, the power wing is offered for both the Dasani and PowerAde brands.

Client: Coca-Cola Co., PowerAde Group, Atlanta
Introduction: May 2002 and May 2003
Number of displays: 4,300
Construction: Silver wire frame with styrene, four-color process-printed graphics
Distribution: Wal-Mart North America stores
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: One of the team's strategies was to increase visibility for PowerAde at endcap destinations. In addition, the power wing is offered for both the Dasani and PowerAde brands.