OTC and household brands from several manufacturers united for cough and cold season on a “Be Sick Day Ready” aisle violator spotted in Walmart’s pharmacy department.
Clorox Co. is enjoying secondary merchandising space for its disinfecting wipes at The Home Depot via case stacks inviting shoppers to "wipe out the flu not your plans."
Target and Procter & Gamble joined to run a co-op FSI on Jan. 6 promising a $15 store gift card with purchase of $50 worth of household essentials from brands including Tide, Downy and Charmin.
