Client: Pepperidge Farm/The Mars Agency, Norwalk, CT
Product(s) Promoted: Pepperidge Farm(R) Goldfish Crackers(R)
Distribution: Walmart Hispanic traited stores in Texas and Florida
Number of Stores: 561
Production Run Quantity: 561 total events
Introduction: 3/27/14
Intended Duration: Executed across 4 days (3/27 - 3/30/2014)
Dimensions (H x W x D): 96" x 84" x 24"
