The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership.
Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.
Select Best Buy locations will offer a dedicated brand experience, including dynamic videos, educational information and the ability to see, touch and try on a variety of Oura smart rings.
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.