Amazon is tying in to the June 7 theatrical release of Universal Pictures' The Secret Life of Pets 2 to shine a spotlight on the Wag pet private label it launched last year by dangling 40% off a first trial bag.
Powered by IBM's Watson, the "Smartest Gift Finder Ever" ad lets consumers engage with a chat bot to find the ideal Lego gift set for a recipient based on age, interests and other variables.