Albertsons

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

With the help of multiple brand sponsors, the retailer created a fully stocked mock grocery store as the site for MrBeast's latest video challenge, "Survive in a Grocery Store."

Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.

Through a new shoppable integration, Albertsons shoppers within Chicory's recipe network have a streamlined add-to-cart and checkout process.

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

Recent retail news includes Lowe's renewal of its NFL sponsorship, and a Kroger-Albertsons agreement to sell off overlapping stores.

In November, the parent company of Blue Bunny and Halo Top will discuss insights and results from a massive summer activation with Jewel-Osco.

Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.

As retail media continues to grow, industry stakeholders work to standardize measurement.

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.