Bacardi Silver Backbar Glorifier
Client: Anheuser-Busch Companies, St. Louis
Production Date: April 1, 2004
Size of Run: 150
Producer: Everbrite LLC, Greenfield, WI
Comments: Illuminated with white LEDs, this compact display was designed specifically for placement in dance clubs and nightclubs in which beer P-O-P is typically not accepted. It promoted two new Bacardi Silver flavors (Raz and Limon), original Silver and 03 to consumers between the ages of 21 and 35. Actual products were used on the piece.
