7-Eleven

From Consumer Goods Technology, April 27:

From Convenience Store News, May 7:

Brand’s new flavors and redesigned cans earn in-store and digital support at retail

7-Eleven is teaming with Dr Pepper Snapple Group's Dr Pepper for a sweepstakes awarding 33,792 7Rewards loyalty program members 800 rewards points, which are redeemable for food and beverage.

7-Eleven hosted an overlay to Coca-Cola's "Bracket Refresh" instant-win game and sweepstakes, which leveraged the manufacturer's sponsorship of the NCAA's Division I Men’s Basketball Tournament.

7-Eleven retweeted a post from confectionery blog Obsessive Sweets spotlighting private label 7-Select seasonal carrot-shaped gummies.