Sustainability

Brand: Keen
Client: Keen Footwear
Producer: Beeline Group, Newark, CA, a division of Leggett & Platt

Marketing objectives:

Brand: Coppertone
Client: Schering-Plough Corp.
Producer: Henschel-Steinau, Englewood, NJ

Marketing objectives:

Brand: Gerber
Client: Gerber Products Co.
Producer: Sonoco, Hartsville, SC

Marketing objectives:
Gerber wanted to give its sales force a flexible display that would address the specific needs of different retailers, yet also drive down unique SKUs, waste and design time. The client also wanted to feature new and existing items on one display, allowing for all layers and sides to be shopped without corrugated interference. Additionally, Gerber wanted high efficiencies in warehousing, trucking and cross-docking.

Brand: Olay Total Effects
Client: Procter & Gamble
Producer: Consortium Companies Inc., Erlanger, KY

Marketing objectives:
The brand's primary competition were moving into premium materials with their promotional programs. The brand felt it necessary to continue using premium materials but also address the issues of cost reduction and sustainability.

How did the design meet these objectives?

Brand: Gerber
Client: Gerber Childrenswear Inc.
Producer: Pratt Display, Conyers, GA

Marketing objectives:
To provide a freestanding merchandising display for the mass market while adhering to the sustainability initiatives of Gerber Childrenswear and Wal-Mart. The display was made from 70% recycled materials, thereby aiding in the protection of the environment.

How did the program's design meet these objectives?

Brand: Olay Regenerist
Client: Procter & Gamble
Producer: Consortium Companies Inc., Erlanger, KY

Marketing objectives:
The brand's primary competition were moving into premium materials with their promotional programs. The brand felt it necessary to continue using premium materials but also address the issues of cost reduction and sustainability.

How did the design meet these objectives?

Brand: Nature Valley
Client: General Mills
Producer: Solutions Group, Bogota, Colombia

Marketing objectives:
In July 2006, Solutions Group began work on a project for General Mills aimed at improving displays for the Nature Valley brand to make distribution and execution more efficient.