The In-Store Marketing Institute's Executive Advisory Council (EAC) met Dec. 6 in New York City in conjunction with the Total Retail Experience (TREX) at the Jacob Javits Convention Center. Charles Meyer-Hanover of Pfizer Inc.
Six women in white underwear have generated a lot of press in cosmetics advertising -- maybe a bit too much. But make no mistake, Dove's "Campaign for Real Beauty" is also a real example of a shift in marketing in the cosmetics industry.
This lighted tower display from New Balance utilizes recycled air conditioning ducts to showcase the nostalgic PF Flyers brand in independent shoe stores.
The producer's goal was to create in-store awareness for a new brand of fresh soup. The product, to be kept cool, needed to be showcased in high-traffic areas in a refrigerated, movable display.