Super Bowl & Football

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Permanent
Client: Broan-NuTone Group Inc., Hartford, Wis.
Producer: RTC Industries, Rolling Meadows, Ill.
Size of Run: 1,025
Comments: Warranty cards for the Allure range hood line asked recent buyers "What single factor influenced your decision to purchase an Allure hood?" Success of the display was evident when more than 95% of the respondents selected the in-store display category from choices that also included advertising, sales associate and public relations.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Best Buy Co., Eden Prairie, Minn.
Producer: Meyers Display, Minneapolis
Size of Run: 450
Comments: Almost all of the Best Buy stores featuring this "Free Party Pack" reported increased sales of televisions during Super Bowl season. Placed on endcaps near the television area, the displays offered a free cooler, Slim Jim snack, and coupons for Totino's pizza and Pepsi with the purchase of any 32-inch or larger TV.

Client: Dreyer's Grand Ice Cream Inc., Oakland, Calif.
Introduction: May 2002
Number of displays: 10,000
Distribution: Supermarkets
Construction/Materials: PVC inflatables, corrugated, decals
P-O-P company: The Inflatable Marketplace, El Cajon, Calif.
Comments: This freezer display consisting of inflatables, static clings and corrugated materials highlights Dreyer's "Dig in to Win" promotion and several Cartoon Network favorites, including "The Powerpuff Girls" and "Scooby-Doo."

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Last Call for Recovery!

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard