Johnsonville activated its annual "Bratsgiving" program at Kroger's Harris Teeter by pledging to donate 25 cents to the Second Harvest Food Bank of Metrolina for every package of Johnsonville brats purchased at the chain from Aug. 1-14.
In support of its patriotic “Red, White & Berry” Smirnoff Ice flavor, Diageo ran a Facebook and Instagram contest that awarded 100 people $500 to cover two extra days off following the July 4 holiday.