Kings Hawaiian Bakery West recently deployed floorstands at Publix promoting a sweepstakes awarding five winners with a $1,000 Publix gift card, a large Big Green Egg grill, grilling tools and additional prizes from fellow sponsor brands.
Kroger's Harris Teeter tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a feature in its Aug. 29 circular touting the price available to VIC loyalty cardholders using coupons from the insert for brands including Cascade, Crest, Old Spice and ZzzQuil.