In-Store Media

Client: Campbell Soup Co., Camden, N.J.
Introduction: Fall 2001
Size of run: 100
Comments: Campbell promoted its Pasta Bake sauce with this floor cling featuring sequenced animation and a sound clip. The clings were placed in a network of stores primarily on the East Coast and in the Midwest.
In-store media company: FLOORgraphics Inc., Princeton, N.J.

Client: Anchor Bank, N.A., Minneapolis
Introduction: January 2002
Number of displays: 20
Construction/Materials: NEC plasma screen, AlivePromo on-board processor
Comments: Anchor Bank was able to reduce clutter in branch lobbies with these dynamic signs that rotate a variety of messages promoting products and services. Signs for each branch can be controlled from a single marketing office.
In-store media company: AlivePromo Inc., Minneapolis

Client: The Kellogg Co., Battle Creek, Mich.
Date of run: April 21 through May 4
Size of run: 6,300 stores
Comments: Kellogg relied on an in-store network to run a Special K shelf promotion in several supermarket chains nationwide. Signs for each retailer featured customized pricing and graphics.
In-store media company: Insignia Systems, Maple Grove, MN.

Client: Washington Mutual, Seattle
Introduction: May 2001
Number of displays: 100
Construction/Materials: 42-inch NEC plasma screen, eyeFRAMES media platform
Comments: Washington Mutual makes the most of idle wait times for customers standing in line by promoting products, services and specials on a series of plasma screens.
In-store media company: Impart Inc., Seattle

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Images of real kids were used on the P-O-P, such as this shelf talker, to show that the products are for kids and kids can identify with them.
Producer: Promo Edge, Neenah, Wis.

A Profile of John Brock, Director of Store Planning, Babies "R" Us