Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. Oral-B Stages Shelf Talker Images of real kids were used on the P-O-P, such as this shelf talker, to show that the products are for kids and kids can identify with them. Producer: Promo Edge, Neenah, Wis. Hall of Fame Profile: John Brock A Profile of John Brock, Director of Store Planning, Babies "R" Us Best Buy's 'Concept Five' Stores Discussed Cashing in on Convenience Competition, floor space and time are tight in the complicated but lucrative c-store arena. Electronic Signage Options Expand to Offer Flexibility Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Table 2: Tobacco-Control Signage, by Channel Table 1: Frequency of Tobacoo Ad Placement, by Channel Point-of-Purchase Tobacco Environments and Variation by Store Type A federal report on alcohol display and signage frequency First Previous 431 432 433 434 435 Next Last