Sports Sponsorships

Client: Anheuser-Busch Inc., St. Louis
Introduction: November 2002
Number of displays: 1,000
Construction: Aluminum die cut and embossed
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: A-B rolled out this sign to on- and off-premise locations to promote its Busch beer. The sign was part of a campaign to attract NASCAR fans.

Client: The Coca-Cola Co., Atlanta
Size of Run: 500
Production Date: August 2002
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Soft Drinks
Comments: Despite its 7-foot by 4-foot footprint, this display sets up in five minutes, and its low profile doesn't hinder retailer line-of-sight requirements. The vacuum-formed display can be customized with the retailer's logo.