So-Lo-Mo Central: November 2013 From Big Data Promise to Shopper Marketing Success: Part 1 Alcon Eyes Retail with One-Stop Display Increased in-store presence is supported by online, print and PR activity Strategies for Reaching Mobile Shoppers, Part 2 Delivering on Business Goals Popchips Partners with Pop Star Perry Singer's social media activity about the snack leads to a formal relationship Food Lion, P&G Are 'Beautiful' Together Hostess Brands Returns with 'Sweetest Comeback' Integrated effort targets loyal fans as well as newbies months before launch Solixir Uses Zombies as Guerrillas Functional drink brand increases awareness by targeting Chicago workers JCPenney Gives Breast Cancer the Boot Kmart Leads the Early Holiday Charge First Previous 332 333 334 335 336 Next Last
